Copywriting
What Is Copywriting?
Definition #1: Copywriting is the use of words to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to such promotional situations, regardless of media …
Definition #2: Copywriting is the art of writing sales and marketing related materials. Copywriting is used in every major area of business such as Sales Letters, Business plans, advertising etc.
“Copywriting is Salesmanship In Words”
… In Direct Marketing
Would it be a flyer, a sales letter or an advert, the wording plays a crucial part between getting poor or massive results.
Copywriting is the essential step that will make the difference between your sales material being read or thrown in the bin…
… For the Internet
Writing appropriate text for websites is an extremely important and overlooked skill. To be truly successful it must not only engage the browser but also be compatible with search engines.
People searching for your products and services will use a search engine. Most likely, they’ll use one of the top three search engines: Google, Yahoo!, and MSN. When searching for your products and services, people enter keywords and key phrases (a series of keywords together) and wait for the search engine to retrieve the most relevant results to the keywords or key phrases they entered.
For example, let’s say you own an email marketing software services firm. Your software is web based and provides users with the ability to send newsletters to their mailing list. Your prospective customers enters “email marketing software” in Google. They click on one of the top five results Google retrieves.
Let’s take it a step further and assume your website content has been written by a professional SEO copywriter. When the prospective customer reads your website’s content, they see keywords and key phrases such as:
- email marketing software
- email newsletter software
- HTML email software
- email campaign distribution service
- and so on….
When your prospective customers see those keywords and key phrases, they automatically know that you provide the service they want. Now you need to convince them to buy your software. How do you do that? You hire a professional SEO copywriter to write compelling copy using the right words, phrases, and consumer psychology to attract, convert, and retain the right customers.
